B2B
The B2B Buyer Journey: Six Stages and Their Content Needs
Six stages, several people, and a process that loops. Where deals actually stall, and what each stage needs from you.
SaaS, Business, Technology & Digital Marketing Articles — Page 2
Startups
Founder-Led Sales: What to Do Before Your First Rep
Selling it yourself is not a stage to survive — it is where the sales process gets invented. What to capture, and…
B2B
Cold Email Benchmarks: Open, Reply and Meeting Rates
Honest numbers for cold outbound, what moves reply rate most, and the technical setup that keeps you out of spam.
B2B
Sales Pipeline Stages: Defining Exit Criteria That Hold
Stages defined by what the buyer has done, not by how the rep feels. The exit criteria that make a forecast mean…
B2B
Account-Based Marketing: A Starter Strategy for Small Teams
ABM without the platform budget. Which accounts to pick, what to personalise, and the measurement that keeps it honest.
B2B
How to Write an Ideal Customer Profile That Sales Will Use
Built from your own retention data rather than from a workshop. What goes in it, and why most ICPs are ignored.
B2B
Lead Qualification Frameworks: BANT, MEDDIC and What to Use
Four frameworks, what each one is actually for, and the thing they all get used for that they are bad at.
B2B
Building a First-Party Data Strategy After Third-Party Cookies
Data you collect directly, with consent, from people who chose to give it. What to collect, how to ask, and what to…
Digital Marketing
Retargeting Strategy: How to Reach the Right Visitors Without Wasting Ad Spend
A successful retargeting strategy helps businesses reconnect with previous website visitors, improve audience targeting, control ad frequency, and measure the actual impact…
PPC & Advertising
Marketing Attribution Models Compared
Every attribution model is wrong in a known direction. Which bias each one has, and how to use them without being misled.